Kayla Malone is a senior majoring in Sociology. She heard about the ATLAS program from her LAS counselor and decided to apply! Kayla is a Social Media and Marketing intern for DisplayInfinity. Her main responsibilities include presenting the image of a client to the world, assisting clients in how best to utilize social media to expand their company, familiarizing with different social media platforms, as well as understanding appropriate application of social media analytics. She is currently working towards a social media planning schedule of a minimum of 8 posts across the client's social media accounts for the months of May, July, September and November. She is also working on brainstorming topics and posting to her client's website. Through her experience as an ATLAS intern, Kayla has taken away new skills in tech, such as WordPress management and SEO training. She also acquired new skills in creative writing, a newfound understanding of social analytics, and new ideas to increase a brand's or company's engagement through the use social media. In the future, she hopes to pursue a career in the creative writing field. Outside of academics, one interesting fact about Samantha is that her favorite pastime is reading tarot cards!
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