Haley Ferrini is a Junior pursuing a degree in Econometrics and Quantitative Economics. Haley is a Communications Specialist for the Student Money Management Center. Her responsibilities include drafting biweekly e-newsletters, creating digital marketing content for the Student Money Management Center's social media platforms, and collaborating with data analysts to create an optimal social media strategy to boost engagement. Haley has created campaigns on different financial topics, such as building credit. She hopes to pursue a career as a Market Research Analyst using her knowledge of social media strategy that boosts engagement and how that looks on every platform. She has also learned how to collaborate with analysts to adjust past strategies and ensure the target audience is met. These strategies can include the best time to post, how many hashtags, or what pictures perform best. A fun fact about Haley is that her favorite TV shows are That 70's Show and Black Mirror!