Alex Lazaro is a senior studying English and Creative Writing. He heard about the ATLAS Internship Program through the Humanities Professional Resource Center on campus and decided to join to gain some professional experience before he graduates. Alex is a digital marketing intern for Earnest Earth and he handles the social media and market research in order to find ways to organically grow the company’s social media accounts. At the beginning of his internship he was handling social media posts and researching possible ways to build up the company’s social media profiles. He then transitioned into developing an instructional website that will improve the company’s Search Engine Optimization. He has learned how to properly research keywords in a specific niche using a keyword research tool. As he moves forward with his future plans in marketing, he will take his newly learned technology skills along with better time management skills, consistency, good working habits and overall increased self-awareness. He believes that his internship has allowed him to grow as a professional and become ready for responsibilities that will come with a full-time position.
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